YYC
Accounting firm · Malaysia
156K
followers
A Malaysian accounting firm that turned a “boring” industry into content people follow.
Live & In-Person Bootcamp
in Kuala Lumpur, Malaysia
Sunday, 9 November 2026 (KL, MY)
9am - 5pm
(Venue to be confirmed nearer to date)
I’m Ready to Build My Origin StoryIn just 1 day, you'll learn storytelling and produce your Origin Story video reel live, in person with Michelle. No dragging it out. No Weekly calls. You'll
Transform your brand into a story people remember and trust. This is your foundation piece.
With the Story ARC Method™, your content becomes a system, not a gamble.
You’ll stop guessing what works, and start building trust from the very first story you tell.
You don’t need more content. You need the right first story.
Start My ARC Bootcamp™Audience Relationship Capital compounds like interest, when you tell stories that connect, not sell.
In this program, you’ll:
→ The story that explains who you are, why you do what you do, and why it matters
→ So it holds attention and builds trust
→ Filmed live, guided, and refined on the spot
Result: A polished Origin Story video reel that turns strangers into warm leads and future clients.
This is a full-day, live, in-person bootcamp. By the end of the day, you'll walk away with your Origin Story clearly defined and recorded as a ready-to-use video reel.
What you'll get:
1 Full-Day Live Bootcamp (In-Person)
Story Coaching + Live Guidance with Michelle
On-Site Video Recording of Your Origin Story
Uncover the story that shaped your mission.
Turn your journey into a compelling ARC.
Craft a clear, confident Origin Story.
Sound natural, not scripted.
Record your Origin Story reel on-site.
Learn how to deploy your video across platforms.
Client results
Founder-led brands that found their story with The Story ARC Method™, and the numbers that followed.
Accounting firm · Malaysia
156K
followers
A Malaysian accounting firm that turned a “boring” industry into content people follow.
Dry-cleaning chain
2M+
views
35K new followers · featured on national TV
Camera-shy founders who became the face of their brand.
Consumer brand
451%
sales increase
Now in 80+ retail stores
Story-led content that moved product off the shelves.
Lifestyle brand
250%
sales growth
445K+ views
Beautiful content that wasn’t selling, fixed with story direction.
Gymnastics academy
400
spots, fully booked at launch
237K+ TikTok views
A launch built on story and grown organically.
Founder-led brand
108K+
views
Across its first 3 videos
Results from day one.
1.3K → 10K
Speedy’s
followers in one week (828K total)
93.8K
Francine
Hair dryer brand · followers
83.5K
MOVE
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22K
Kenneth
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Nanaju
Beverage brand · followers
Our Success isn’t based on luck.
The Story ARC Method™ transforms your business into an unforgettable brand people binge & buy from.

She’s spent years helping founders, educators, and small businesses turn what they know into stories people feel.
Her philosophy is simple: when you tell the right story, trust compounds. That’s how The Story ARC™ was born. To help more experts stop being overlooked, and start being remembered.
This bootcamp is designed for founders, creators, coaches, and business owners who want a clear, compelling Origin Story they can confidently use across social media, websites, sales calls, and stages.
It’s ideal if you want to build trust organically, without relying on ads, trends, or endless content.
Whether you’re early in your journey or already creating content, this one-day immersive experience helps you lock in the foundational story your brand needs to grow.
No problem. You don’t need to be “good on camera.” You just need a story worth telling.
This live bootcamp guides you step by step:
You don’t need experience, fancy equipment, or scripts memorised.
By the end of the day, you’ll walk away with a usable, polished Origin Story video, even if this is your first time recording yourself.
Most programs teach theory. Michelle teaches what actually works—because she’s doing it herself.
As a practitioner, Michelle has grown her own audience and helped clients go viral organically. Her content has driven over a million views, hundreds of leads, and real business opportunities without paid ads or trendy hacks.
What makes this bootcamp different is the outcome.
This isn’t a multi-week program where you consume content and hope to implement later.
You’ll work directly with Michelle, live and in person, to extract your Origin Story, structure it for trust and clarity, and record it as a finished video asset in one day.
Everything you’re guided through is tested, practical, and immediately applied, so you don’t leave with notes or theory.
You leave with a story that’s ready to be used.
Yes. This is a live, in-person bootcamp with direct guidance from Michelle throughout the day.
You’ll receive:
Because this is hands-on and immersive, feedback happens as you’re building and recording, not weeks later.
That’s exactly what the first part of the bootcamp is designed for.
You’ll be guided to:
You don’t need clarity coming in.
You’ll leave with it.
The Story ARC Method™ has been applied across B2B, services, lifestyle brands, finance, healthcare, property, education, and personal brands.
Because Origin Stories are built on human connection, credibility, and trust, they work in any industry where people buy from people.
If your business relies on trust, this works.
By the end of the day, you’ll have:
You’ll be able to deploy your Origin Story on social media, your website, sales pages, and presentations, without needing weekly calls or ongoing coaching to get started.
We’re confirming the venue now. The name, address and directions will appear on this page and be emailed to every registered attendee once it’s booked.
The bootcamp runs 9am to 5pm on Sunday, 9 November 2026, so we recommend arriving the day before. If you’re flying in, the KLIA Ekspres train runs from KLIA to KL Sentral in about 30 minutes. We’ll share parking and nearby hotel options once the venue is confirmed.
Yes. Add an Additional Seat for during early bird, or from 25 October. Each additional seat is a full place at the bootcamp.
Registration closes on Sunday, 2 November 2026, one week before the bootcamp, or earlier if all 40 seats are taken. If it’s full, you can join the waitlist.
All prices are in US dollars (USD). Payment is handled securely by Stripe, and you’ll get a receipt by email.
In this 1-day Story ARC Bootcamp™, you’ll create and record your Origin Story video reel live, in-person, guided step-by-step by Michelle.
This is the story you'll reuse across your website, social media, sales calls, and stages.
Live In-Person Bootcamp with Michelle
Limited to 40 seats
Sunday, 9 November 2026 (KL)
9am - 5pm
To be confirmed
Kuala Lumpur, Malaysia. Full address coming soon.
Registration closes Sunday, 2 November 2026.
Seats are filling fast. This is a hands-on, in-person experience.